Second Sight
from imagination to image


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Frequently Asked Questions

For: Individuals | Businesses

FAQ for Individuals

Q: What kind of services do you offer?

A. Second Sight has the capabilities for VHS duplication, video transfer to DVD, video to CD-ROM, and PAL/SEACAM (European VHS) transfer to NTSC (North American VHS).

We also offer production for photo and video montages. These are special video memories, perfect to show at anniversay parties, birthday parties, weddings, or other special events. We take your photos and add music and motion to create a beautiful story.

Jim Davidson of Second Sight provides beautiful coverage of weddings and special events. Don't let your special day pass by without a video to remember it by! See the wedding and event page for more information.

Second Sight also can do editing work on a completed or partly completed video that requires only minor tweaking to be finished. See the video editing page for more information on our editing services.

Please give us a call for more information on any of our services: (925) 935-1200

FAQ for Promotional Video or Commercial Production

Q. Why do I need to produce a commercial or video anyway?

A. Video is an extremely effective way of communicating a message because you can show your audience an image instead of just describing it. It is effective for selling products or services, training of employees, or as a public relations tool. Moreover, everyone loves to watch TV, so it is something your target audience will want to view.

Q. Who should consider producing a commercial or video?

A. People with unique products or services that are better being shown than described. Anyone looking to gain an advantage on their competition. Employers who need to train their personnel, particularly if the concepts are abstract or visual. Companies looking to upgrade their image or improve their work force morale. Large companies with satellite offices who need to disseminate information quickly and effectively.You don't have to be a creative genius. The main pre-requisite is that you have a need to communicate your message. This will lead to the creation of a primary theme around which the concept of the video can be developed. We at Second Sight Video can help you match your theme to visual images in your video.

Q. Isn't video production expensive? I don't think I can afford it.

A. This used to be true, but times have changed. In the old days (the 1980's) if you wanted to produce a video, you had to go to a big commercial production house and sacrifice your yearly marketing budget producing one 10 minute video. With the advent of computer based, 'non-linear' editing, you can now affordable produce a video that features animation, graphics and special effects so that it looks like it was done at one of the expensive places. Our hourly editing rate, including an experienced editor to work with you, is only $80.00 per hour. As a result, simple projects can often be completed for only a few hundred dollars, just a fraction of what it used to cost.

Q. What is 'non-linear' editing?

A. Traditional video editing was done from machine to machine, and was known as 'linear' editing, because the editing began at the beginning of a tape and progressed through the program in a linear manner. The problems was that once you finished the editing, it was often difficult to go back to the beginning of the program and change the editing without destroying all the subsequent work you had done. Many videos are now being edited on computer based, or 'non-linear' editing systems. First, all the video that is to be edited is transferred to the computer's hard drives (or 'digitized', since the video must be digital to be edited on computer). The editing is then accomplished by pulling all the elements together (video footage, titles and graphics, audio, effects) into a project timeline to complete the editing.

Q. What is the advantage of 'non-linear' video editing?

A. Because all the elements are in a project storyboard, substantial changes can be made to the editing without the problems associated with 'linear' based systems. Also, adding special effects to video is now accomplished with ease. New storage systems also allow projects to be saved indefinitely, which makes re-editing later much easier.

Q. How will my commercial or promotional video be distributed?

A. Commercials and informercials air on television. We can advise you on cost-effective ways to buy media time and get your commercial spot on broadcast.You can distribute your video on tape in the following ways: 1) Direct mailing to prospects targeted as part of an overall marketing campaign (new lightweight cassette housing allows tapes to be mailed at a cost comparable to printed materials) 2) Offered to customers in response to a print ad by calling a toll free number (we will do this later in this newsletter, if you would like to see an example of this) 3) Show the video at a trade show or retail locations on a 'loop tape' (a tape that repeats the sequence over and over until the end of the tape) 4) Of course, if you have a captive audience you can simply play the tape for them (on a big screen TV if it is a large group).

Q. Producing a quality video will take months, if not years. By the time we're done, won't the information be out of date?

A. Video, as opposed to film and other mediums, is actually noted for its immediacy, since there is no lab process involved in developing the finished product. The video is shot and, in many cases, is available for immediate review. Although it varies from project to project, editing can usually be accomplished in days, not months. And when the information does go out of date, the computer based editing system we use generally allows us to update your video simply and easily.

Call Second Sight Video & Multimedia at (925) 935-1200 if you would like further information.

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